The emergence of new entrepreneurs is essential to the continued welfare of any society. Entrepreneurs are pioneers of innovations, they create jobs, improve the standard of living and makes the marketplace competitive. However, it is difficult to start and maintain a thriving business. It is essential that the next generation has great tools in their arsenal that will enhance the emergence of new, innovative, and thriving businesses.
We have collated seven tips that are essential for the success of a young or new entrepreneur.
1. Have a Strong Passion: Failure is a part of the entrepreneurship process. However, these failures are simply a prelude to an eventual success for someone engaged in a business with passion. When an entrepreneur starts a business without a strong focus, it eventually becomes void of direction and the owner gives up during times of hardship. You should choose a business niche that attracts your passion. Embracing charity in addition to your core business may be a great way to combine your business with your passion and attract the attention of your potential customers as well.
2. Be Honest: Honest should be one of the core values of any organization. Be honest with yourself to determine the amount of time and resources that you can commit to your business, It makes no sense to start a type of business that you cannot commit required time or resources required to make it a success. Be honest in your relationship with your partners and clients as well. You should not make promises that you cannot deliver on. Our business slogan is “Become and expert before promoting yourself”
3. Know your market: the importance of defining the scope of your market has been emphasized over and again. Unfortunately, most entrepreneurs still fall into the same pitfall. You should align with the market that is in tandem with the scope of your business. A student operating a small startup will be better off operating within the confines of a campus and target fellow students to patronize the business. The internet gives an unprecedented avenue to reach out to new market frontiers. However, it is important to reach out to a realistic market and people who are likely to patronize your business.
4. The Price advantage: All new business ventures have some level of risks associated with it. Moderate levels of risk is an acceptable part of entrepreneurship. A startup should concentrate on offering basic products and services, this is also referred to as a ”minimum viable service” People do not mind trying out new services with a small commitment, such a customer may become happy and spend more in patronizing your business. However, your target market defines the perfect price for your products and services. You should do a market survey and adjust your price accordingly. As your business grows, you can always re-evaluate your pricing structure.
5. Make optimal use of the social media: Young entrepreneurs do like to go online with several social media platforms. This is not bad, but it is good to entertain caution before posting all sorts of marketing materials over the internet. Although social media is a powerful tool that can be used to kickstart your business publicity cheaply, you should be careful not to overly depend on the social media to drive your business. You should test your media strategies to determine what is working so you don’t waste your time and limited resources.
6. Make use of PR: Bear in mind that your connections with press media both online and offline can provide your business with long lasting coverage at a relatively lower cost. You should consider the aspects of your business that is unique, intriguing and newsworthy, then you should talk to the press about it. This may earn you great reviews, blog mentions and you may even hit a jackpot of an interview with a major press media. Most press has a section that is dedicated to the community where they cover new and relevant developments. You should take advantage of these media platforms to get the word about your business out to your prospective clients.
7. Get a Business Mentor: Starting a business is not a roller coaster ride all through. It entails a combination exciting and frustrating moments. You should get a mentor and leverage on your mentor’s years of experience in business to learn about fundamental principles behind such success and replicate the same in your business. There are communities that allow the young entrepreneur to network with one another and older CEOs. Take advantage of these relationships to enhance your business with the wealth of knowledge from other entrepreneurs.
Although these tips do not guarantee your success, but every piece of valuable information that you access prior to starting your business will place you at a vantage point to attaining success in your quest to become a successful entrepreneur.